Library Search Searches for articles in most of the Library subscribed databases, journals, newspaper and magazines,
Enter some keywords or phrases into the search box and Search
From the options in Combined Results, choose Articles & more > See all results
For more information and a video on finding articles, see this page on the Library website.
Databases - are good for searching journal articles. Choose one of these databases and type in your keywords to begin to find articles
- Business Source Complete (EBSCO)
- Emerald Insight -major management disciplines including marketing
- Google Scholar -indexes journal articles, theses / dissertations and other scholarly publications across all disciplinesii. (Access AUT Google Scholar on the Library website. This will give you more access to full text information, for free, If you see AUT articlelinker in your results, follow the links to find the full text in a Library database).
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ScienceDirect
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Scopus-Scopus is an abstract and citation database of peer-reviewed literature including Marketing and d some advertising titles.
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Australia/New Zealand Reference Centre (EBSCO)- The Australia/NZ Reference Centre combines Australia and New Zealand specific magazines, newspapers & newswires, reference books, and company information to create the largest collection of regional full text.
News Resources
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Factiva-Global news, business news, company news and industry information content
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Newztext- Contains the full text of many of New Zealand's newspapers and key business magazines from the mid 1990s onwards.
WARC This link opens in a new window
The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns.
A New Zealand Business Directory containing comprehensive profiles on 15,000 New Zealand business to business (B2B) companies.
Informit Business Collection covers a range of subjects within a business context including management, e-business, economics, commercial law, marketing and human resources
Passport This link opens in a new windowAn integrated database providing key business intelligence on countries, markets and companies. It provides users with historical statistics and forecasts, analysis of consumers' lifestyles, information sources, brand and company information, plus full-text market analysis.
MarketLine This link opens in a new windowInformation about 30,000 companies, 110 countries, 3,000 industries and 145 categories of products. Company profiles include SWOT analysis for the top 1000 companies. Industry profiles include 5 forces analysis (global and US profiles). Country profiles, based on the PESTLE framework, provide analysis of the country's political, economic, social, technological, legal and environmental structure.
Roy Morgan Research (Single Source NZ) This link opens in a new windowRoy Morgan Single Source contains a large collection of market data derived from interviews with consumers across New Zealand. Includes data on products and services including media usage, fmcg, retail, motor vehicle, business decisions, travel and tourism and much more. The data is accessed and analysed using the Asteroid 5 software platform, which allows the creation of charts, graphs and reports on any combination of data.