Company and Industry Research

Welcome to the AUT Library guide to researching companies and industries.  Please explore the sections of this guide for tips and useful information sources. For more detailed approaches see the Company research scenario and the Industry research scenario sections.

See 'Company Research' in the left-hand menu.

1. Analyse assignment requirements

2. Select a Company

3. Find company information:

• Company profiles, reports and data
• Search for books in AUT Library's collections
• Search for articles - for types of articles and suggested databases, see boxes below
• Explore the company's website & other online information

4. Locate industry information

5. Collect country information if required

6. Write your assignment

      See 'Industry Research' in the left-hand menu.

      1. Analyse assignment requirements

2. Choose an industry

3. Locate Industry information:

• Industry profiles, reports and data
• Search for books in AUT Library's collections
• Search for articles - for types of articles and suggested databases, see boxes below
• Industry information from websites

4. Collect country information

5. Write your assignment