You may use this database to build adspend tables for Japan individually, the Asia Pacific region and the world, subdivided by media. Data on Japan go back as far as 1980.
Japan's official statistics office collects data on service industries including advertising. You can access tables of industry data, e.g. the size of businesses and their income, etc. Click on Excel tables, e.g. "Annual Sales, by Industry of Business Activity (Medium Groups) by Size of Persons of Industry of Business Activity " to view statistics. These tables are arranged by industry classification numbers. Advertising industry is classified in number 73.
Knowing the country's economic, political, social and cultural information can be very helpful for your industry research.
Find the following country information in Business Source Complete:
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You may find industry news and articles in Factiva.
Find case studies, articles, research papers and news on marketing and advertising in relation to Japan.