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Company and Industry Research

Step One - Find Industry Reports and Data

1. Industry Profiles in Business Source Complete

  • Select "Industry Profile" from the "Publication Type" box
  • The next step is to do a search for Japan and advertising. This search will get a list of articles
  • Find the latest publication of the "Advertising industry profiles: Japan" from the search results. This document provides information about market overview, market value and segmentation, competitive landscape, leading companies in the industry and market forecasts, etc.

2. Advertising data in WARC

You may use this database to build adspend tables for Japan individually, the Asia Pacific region and the world, subdivided by media. Data on Japan go back as far as 1980.

3. Official Statistics

Japan's official statistics office collects data on service industries including advertising. You can access tables of industry data, e.g. the size of businesses and their income, etc. Click on Excel tables, e.g. "Annual Sales, by Industry of Business Activity (Medium Groups) by Size of Persons of Industry of Business Activity " to view statistics. These tables are arranged by industry classification numbers. Advertising industry is classified in number 73.

 

Step Three - Country Information

Knowing the country's economic, political, social and cultural information can be very helpful for your industry research.

1. Business Source Complete

Find the following country information in Business Source Complete:

  • Japan Country Profile (by MarketLine)
  • Country intelligence report Japan (by Economist Intelligence Unit)
  • Country Commerce Japan (by Economist Intelligence Unit)
  • Country Review Japan (by CountryWatch Incorporated)

 

Step Two - Find Articles

1. Business Source Complete

For a more focused search, select search terms, such as Subject Terms, from the drop down box:

There are many articles found from this search. To narrow down your search result:

  • Select the Source Types from the left side of the page, e.g. Trade Publications or Academic Journals or Magazines
  • Limit to last 5 years
  • Try other subject terms, e.g. television advertising, or Internet advertising

2. Factiva

You may find industry news and articles in Factiva.

  • Select Advertising from Industry and Japan in the Region
     

  • Type in keywords in the search box, for example "mobile ad" or "mobile advertising"
  • Select the period that you would like to search in Date
  • To refine your search, click on Modify Search

3. WARC

Find case studies, articles, research papers and news on marketing and advertising in relation to Japan.

  • Select Advanced Search and type advertising Japan into the all these words search box.
  • Choose a Date range and Select Sources as needed.