Find Spark (and its predecessor Telecom) annual reports, company profiles and financial information in the following databases: 

NZX Company Research

Select Spark from the list of companies. You will find:

• Company annual reports, financial profile and ratios
• Spark's share performance on the NZ share exchange market

Mergent Online

• On the home page of Mergent Online, select New Zealand from the Country box and click on Search

• On the next screen, type Spark in the Search within results box
• You will find annual reports, financial information, company history and Spark's share price on the New York share exchange market 
• Use Report Builder when needed 
• You may create a Comparison Report for companies in the telecommunications industry, e.g. compare Spark NZ with Telstra Corporation

Factiva

On the Factiva home page, click on Companies/Markets, then Company. Type "Spark" in the search box and select Spark New Zealand Limited:

As a result, you will find the following useful information about Spark(New Zealand):

• The Business Description by Reuters and Datamonitor
• Financial results
• Competition list under the heading of Peer Comparison
• Latest news about this company
• and more.

Business Source Complete

You are able to locate Company Profile in this database.

Click on More on the top tool bar and select  Company Profile:

• On the next page, type "Spark new zealand" into the search box and click on Browse
• Click on Spark New Zealand Limited (MarketLine Report) 
• This report contains a section of SWOT analysis

Spark Website

Annual reports, share and product information are available on the Spark website.

Search articles and current news about Spark in the following databases:

Australian/New Zealand Reference Centre

Remember to use Zealand as a keyword for New Zealand, e.g. spark and zealand.

Factiva

• Type keywords in the Free Text box, e.g. Spark AND zealand AND 4G mobile 
• In the Date box, select the period that is required
• If you would like to use NZ publications only, select New Zealand under Regions
• Then click Search

Newztext

We often get too many articles from a search in this database. Try these methods to narrow down your search results:

• Select types of resources and the date range before searching
• Use more specific keywords, e.g. Spark and mobile phone and network

Business Databases

You may find articles analysing Spark NZ in business databases, such as ABI/INFORM Global and Business Source Complete. In these databases, you will find articles published in scholarly journals, magazines and trade publications.

Find out how to locate information on NZ telecommunications industry from this page: Industry Research Scenarios: New Zealand Telecommunications Industry.