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Getting Published: Publishing strategy

Publishing strategy

A publishing strategy may help you reach better academic publishing goals. It can be considered before; during your writing; and at the stage when an article is completed. The following questions may help you with the design of your publishing strategy: 

Who is your audience?

  • Local or international
  • Academia or general public, or both

Where to publish?

  • Will this article be used for your PBRF? -- You may use library databases and other online tools to identify higher impact journals in your research field.
  • Should I publish this article in a prestigious journal? -- It is good to publish your article in a prestigious journal. But because of the large number of submissions, prestigious journals usually take a longer period to assess articles and to process accepted articles.
  • Will your writing be considered interesting by professional groups as well as the general public? -- You may consider professional or general magazines as well as other online publishing spaces. This will ensure that your article will be viewed by wider communities. 
  • Does your article focus on the issues that are unique to New Zealand? -- A New Zealand publication may be the best option.
  • Is your research on a very specific research field? - Find journals specialising in this research field in Ulrichsweb or journals' websites.
  • Is your research a fast growing topic and is expected to reach an audience in a short time?  -- Subscription based journals usually take 4- 20 months to get reviewed. The websites of academic journals should provide information about how submissions are processed. Open Access publishing is another option for your consideration.
  • Open access or subscription journal? -- As OA journals usually engage with wider audience, publishing in OA journals could increase citations and may have a bigger impact on society.
  • Is the article processing charge (APC) an issue? Would you consider the Hybrid OA option for publishing your article in high impact journals? -- Check APC fees on publishers' websites or SHERPA RoMEO website.
  • Does the journal allow you to make your article open access in an institutional repository? -- Search a journal on the RoMEO website to find publisher copyright policies and self-archiving information.

How to get more citations?

Your article will only get cited when it can be discovered by other researchers. There are many ways to promote your research and make your research visible to research communities.

  • Deposit your articles with AUT Scholarly Commons
  • Use online research profiling tools, e.g. Google Scholar Citations, ResearchGate, and ORCID -- Find more options.

Think, Check, Submit 

The Think,Check, Submit website provides a checklist for assessing the credentials of a journal or publisher.