Marketing, Advertising, Retail & Sales (MARS)

Use Library Search to find books and ebooks from the AUT Library collection.

Put some useful keywords or phrases into the search box, "Books & Media " and click Search

From the options in Combined Results, choose Book and Media > See all results

• For print books use the call number to locate the books on the shelves
• E-books can be read online or downloaded using Adobe Digital Editions

 Help with Finding and reading e-books (electronic books)- AUT Library

https://library.aut.ac.nz/how-to-library/find-ebooks

Browse the shelf for print copies.

Marketing management-  658.8 

Sales management- 658.81

Sales promotion- 658.82

Market research- 658.83

Export Marketing 658.84

Personal selling- 658.85

Marketing Channels 658.87

Credit Management 658.88

Advertising 659

These online sources are the best place to start if you're looking for:

• a definition of a word or term
• background information for an assignment