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Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

Finding Books

Use Library Search to find books and ebooks from the AUT Library collection.

Put some useful keywords or phrases into the search box, "Books & Media " and click Search

From the options in Combined Results, choose Book and Media > See all results

  • For print books use the call number to locate the books on the shelves
  • E-books can be read online or downloaded using Adobe Digital Editions


 Help with Finding and reading e-books (electronic books)- AUT Library

Browsing the shelves

Browse the shelf for print copies.

Marketing management-  658.8 

Sales management- 658.81

Sales promotion- 658.82

Market research- 658.83

Export Marketing 658.84

Personal selling- 658.85

Marketing Channels 658.87

Credit Management 658.88

Advertising 659

Reference books

These online sources are the best place to start if you're looking for:

  • a definition of a word or term
  • background information for an assignment