Search a range of article databases to find quality research articles on a marketing topic.
Searches for articles in most of the Library subscribed databases, journals, newspaper and magazines,
Enter some keywords or phrases into the search box and Search
From the options in Combined Results, choose Articles & more > See all results
Databases - are good for searching for journal articles. Choose one of these databases and type in your keywords to begin to find articles
Hover over the database title to see what else is covered.
Scopus-Scopus is an abstract and citation database of peer-reviewed literature including Marketing and d some advertising titles.
Australia/New Zealand Reference Centre (EBSCO)- The Australia/NZ Reference Centre combines Australia and New Zealand specific magazines, newspapers & newswires, reference books, and company information to create the largest collection of regional full text.
The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns.
A New Zealand Business Directory containing comprehensive profiles on 15,000 New Zealand business to business (B2B) companies.
Informit Business Collection covers a range of subjects within a business context including management, e-business, economics, commercial law, marketing and human resources