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Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

Marketing Case Studies

Access: Emerald Insight> Browse our content> Case Studies>Emerging Markets Case Studies Collection. On the right is a subject area with an option for Marketing

Provide concise evaluation of the latest innovative company strategies.

Access: Click on the browse tab and then click on case studies under Research Type  

OR

Click drop down arrow next to the search box, change item type from  "All Research" to Case Studies"

A  collection of case studies for use in Business and Management courses at all levels, to help students understand theoretical concepts in practice.

Access: Enter the search terms then scroll down to  "Document type". Tick the "Case Studies" box.

WARC (World Advertising Research Center ) Case Studies

Access: Open Case Studies>Case Finder. Then use  "Search by keywords "or  the "Search by" option.

For more help with finding case studies follow instructions under "Search> Case Finder" in  WARC User Guide