A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.
Passport User Guide- Once you have accessed the database, look under HELP Guide and Videos.
User Guide from MarketLine- For additional user Guides and video tutorials for MaketLine platform and databases, select the guide links from the user Guide above (see page 10)
See the section of this guide on Roy Morgan Research (Asteroid) for information on how to access and use the database.