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Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

Market Analysis

A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

User Guide from Euromonitor - Once you have accessed  the database, look under HELP for Help Guide and Videos, Category  FAQs, Category Definitions and more.

User Guide from MarketLine- For additional user Guides and video tutorials for MaketLine platform and databases, select the guide links  from the user Guide above (see page 10)

Market research reports and commentary on information technology.