Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

Roy Morgan Research (Asteroid) Single Source NZ.

Database Content: A large collection of market data derived from interviews with consumers across New Zealand. It includes data on products and services including media usage, FMCG, retail, business decisions and more.

Roy Morgan (Single Source NZ) database can be accessed by AUT staff and Students from AUT computers. The data is accessed and analysed using Asteroid 5 software. 

Remote Access: If you have to access this database remotely, please talk to your lecturer. 

On Campus Access

  • City Campus-  WA414G- all computers, Tech Central: Computers with Business Image
  • South Campus Library-  MA204
  • Business School- check with your lecturer
  • North Campus Library: Not available