Marketing, Advertising, Retail & Sales (MARS)

See the Asteroid Roy Morgan Research Database Guide  from AUT Library for information on accessing and using the database..

On Campus access

• City Campus -  WA414G (Library lab) - all computers, Tech Central: Computers with Business Image
• Business School - check with your lecturer
• South Campus -  MA204 computer lab
• North Campus - not available on campus

Remote access

• Available in the Business image. Book remote access to a computer at https://distance.aut.ac.nz/login.cgi
  (*If you have problems booking computers online, please consult student IT Help.)

• Available for students enrolled in MKTG601, MKTG701 and MKTG861 via MyApps (VMWare Horizon) at https://myapps.aut.ac.nz/SAAS/auth/login
  (*If you have problems with VMWare Horizon access, please consult Student IT Help)

• How to create a simple table that will help you begin to analyse your data. (Video-From Roy Morgan Research) 
• The fundamentals of using table data and explanations of each data component within tables. (Video- From Roy Morgan research)
• How to create  a Profiler Task and understand  the output  (Video - From Roy Morgan research)
• Asteroid Manual (From Roy Morgan research)

Fact Sheet: 

• How is Roy Morgan Research (Single Source Data) collected and processed in New Zealand  (From Roy Morgan Research)