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Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

PEST / Porters Five Forces / SWOT analysis

  • PEST considers political, economic, socio-cultural and technological impacts. Sometimes called PESTLE analysis when legal and environmental impacts are also included. 
  • An example of Porters Five Forces is the Supplier power, Buyer power, Competitive rivalry, Threat of substitution, and Threat of new entry. 
  • A SWOT analysis considers a company's strengths, weaknesses, opportunities, and threats.
  • For SWOT analysis search on the name of the company
  • For Porters Five Forces scorecard,  look under industry profile
  • PESTLE  analysis can be found in country profiles

Access to information and statistics on consumer market sizes, brands, major market profiles and market analysis. 

Includes MarketLine company profiles and Industry reports. For Country profiles e.g. New Zealand, search “New Zealand country report”  in the SO publication name.