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Company and Industry Research

Step One - Find Industry Report and Data

Industry Profiles in Business Source Complete

  • Select "Industry Profile" in Publication Type box
  • Search the database using these keywords: Telecom* and Zealand
  • Find the latest publication of "Wireless Telecommunication Services Industry Profile" or the "Fixed Line Telecoms Industry Profile" from the search results. These reports provide data and analysis on telecommunications companies, market and technology in New Zealand.

Industry Reports/Data in Passport 

  • Type Telecom* and Zealand in the search box on the top right corner
  • The search results include statistics, e.g. Consumer expenditure on telecommunication services. The Consumer Lifestyles report analyses consumer expenditure, consumer behaviour and trends in the telecommunications industry.
  • The data/reports on market share and the performance of top companies can also be used.

Statistics New Zealand

 Browse related statistics and reports under Topics > Information and communication technology

Use NZ.Stat to find out about business and employee numbers in this industry: 

  • On the the page "Welcome to the NZ.Stat table viewer", select the theme "Business demography statistics", then Business demography tables
  • Scroll down to "Enterprises by industry and enterprise employee count size group 2000-20"
  • Use the ANZSIC06 dropdown to select "J Information Media and Telecommunications"
  • On the next screen, click on ANZSIC06 to locate the telecommunications industry

  • Select "Year" to limit your search to a period required
  • Click on "View data"
  • You may customise the table or download data to Excel

Go back to NZ.Stat and scroll down to "Business Toolbox"

This options under "Business Demography" help you identify your target market especially for new businesses and allows you to locate industry information. 

Use InfoShare:  

Expand "Business": Links with "Industry" in the title have 42 categories including "Telecommunications".  

Step Two - Find Articles

Latest industry news and in-depth research articles will be very helpful for industry research. 

Business Source Complete and Proquest Central  

Try these keywords:

telecommunication or mobile or internet or broadband (in the first search box)
AND
Zealand (in the second search box)  

Factiva  

Use this database to locate the latest industry news. For example, search for NZ's broadband market share.  

Type in keywords in the search box:
(mobile broadband or wireless Broadband) and market share
Select "New Zealand" in Region
Select "in the last year" in Date
 

Newztext  

Searches on NZ publications only.  
Tips: Select the type/s of publications and the date range when you are searching this database. Otherwise you may get a large number of articles.  

Australia/New Zealand Reference Centre  

Tips: Type "New Zealand" in one search box and select "Geographic Terms" from the drop-down menu, this will search NZ articles only:

 

Step Three - Find Information on NZ Business Environment

How an industry is doing is largely related to the country's economic condition, government policies and legislation. Resources, such as country reports/profiles/statistics, may help you to achieve a better analysis of your industry research. 

Economic Indicators and Demographic Indicator

Available in these databases:

  • Statistics New Zealand
  • OECD iLibrary
  • World development indicators

Economic data is also available on the Treasury website and the Reserve Bank of New Zealand website.

Country profile/report

Find NZ's country profile or report in the database "Business Source Complete". 

Try other resources on the page of Country Profiles.