Skip to Main Content

Company and Industry Research


Welcome to the AUT Library guide to researching companies and industries.  Please explore the sections of this guide for tips and useful information sources. For more detailed approaches see the Company research scenario and the Industry research scenario sections.


Steps in Company Research

See 'Company Research' in the left-hand menu.

1. Analyse assignment requirements

2. Select a Company

3. Find company information:

4. Locate industry information

5. Collect country information if required

6. Write your assignment

Steps in Industry Research

      See 'Industry Research' in the left-hand menu.

      1. Analyse assignment requirements

2. Choose an industry

3. Locate Industry information:

4. Collect country information

5. Write your assignment