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Marketing, Advertising, Retail & Sales (MARS)

A guide to using your Library's resources for Marketing and Advertising coursework and research.

About this Guide

Welcome to the AUT Library subject guide for Marketing, Advertising, Retail and Sales (MARS).  The guide includes links to some key sources of information for MARS research and assessments.  For further research assistance, please contact your Liaison Librarian.


The Library offers a wide range of workshops on finding information for your assessments, academic writing, referencing and more.  These run during the semester, both online and on campus.

Other Business subject guides

To find resources on other topics within Business, please choose one of the following guides or contact your Liaison Librarian.

Referencing help

For help with APA and other referencing styles, visit this page on the AUT Library website