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Chicago/Turabian Referencing Guide

Notes-Bibliography Style

Advertisements on TV or radio

  • Cite an advertisement aired on television or radio only in your notes, and follow the general pattern for television and radio programmes, including the duration if it is available.

Note:

53. Air New Zealand, "A Very Merry Mistake," advertisement aired on TV3, December 5, 2017, 2 minutes, 47 seconds.

NB: Alternatively, you can choose to weave citation information for television and radio advertisements into your text, rather than including a reference. See Citing newspapers in text for more information on how to do this.