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Chicago Referencing Guide

Notes-Bibliography Style

Advertisements on TV or radio

  • Cite an advertisement aired on television or radio only in your notes, and follow the general pattern for television and radio programmes, including the duration if it is available.


53. Air New Zealand, "A Very Merry Mistake," advertisement aired on TV3, December 5, 2017, 2 minutes, 47 seconds.

NB: Alternatively, you can choose to weave citation information for television and radio advertisements into your text, rather than including a reference. See Citing newspapers in text for more information on how to do this.